Yes, you do need to be on Snapchat for business. Here’s how it makes your business better

Posted by Robert Rossen on Jan 2, 2017 in Perth Business News |

The traditional concept of getting introduced to new products or brands after visiting the outlet or shop has already changed. Instead these products or brands, these days, businesses reach the customer via smart phone, social networking sites, apps etc.

Nowadays, it seems that video marketing strategies have replaced the conventional content marketing strategies. The benefits of live video streaming has started to make its impact on the long term prospects of video marketing. The brands are conducting research on how to attract customers via live streaming techniques which opens up the possibility of engaging with the customers on a more convincing manner. Live streaming advertising has the ability to penetrate a very large audience especially with the boom of smart phones and increased internet connectivity.

One of the most popular apps these days is Snapchat. Though the marketing ads published via Snapchat have specific time limits and they possess a date of expiry too, it is one of the biggest social networking apps especially among youths. It is estimated that there are around 100 million active Snapchat users in the world according to 2015 statistics. And the figures are still counting at a fast pace. Organizing marketing campaigns with the help of photos and video clip works great via Snapchat.

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